Warning: this blog post might contain affiliate links of products I currently use and love.
You may have heard that email marketing is dying or it’s already dead. But you’ve probably also heard that your email list is your business’s lifeblood. So, which is it?
If you’ve come this far, you’ve probably guessed already what I’m going to say. Of course the email isn’t dead and of course is a good idea to build your own list of customers waiting to hearing from you!
Email is your direct line of communication with your most engaged customers and potential customers, so it’s very much alive—and your email list is all yours!
Do you have a pop-up on your website to capture email?
If not, you absolutely should!
5 benefits of using email marketing as a core part of your business strategy
1. You own your email list and the revenue generated from it
E-mail is owned marketing at its best, which is all about taking ownership of your company’s growth. Any revenue you generate from email is yours. And if you change your email provider, you can easily move your email list with you.
2. Email is a low-cost marketing channel
Email is 40 times more affective at acquiring new customers than Facebook or Twitter. You can set up email marketing for free with some providers and for a comparatively low cost once you’ve started to grow your email list.
3. It’s easy to get started with email marketing
Once you’ve chosen an email marketing platform and have started collecting email addresses via signup forms, flouts, pop-ups or quizzes, it’s easy to automate everything.
Then you can start to build workflows to email your subscribers automatically at different stages throughout the customer journey and based on different actions they take on your website. Some email providers will even give you templates to help you launch your automations quickly and easily.
4. Email has higher average conversion rates than other marketing channels
Your email subscribers have specifically signed up to hear from you, which means they often become some of your most engaged and valuable customers. Conversion rates are usually at least three times higher on email than on social media, especially if you segment your audience and send them very targeted content.
5. Build lasting customer relationships and improve your Customer Lifetime Value.
You have been entrusted with your customer email address, that means they want to hear more form you, so you’ve got now the perfect opportunity to build lasting relationships with them. All good relationships start with a good first impression, and this often comes with a well-thought welcome series.
Take the opportunity to say hello, introduce your brand and products, and welcome back existing customers.
The snowball effect of email marketing benefits
From having more control over your marketing and building lasting customer relationships to driving more conversions and uncovering additional sales opportunities, there are a lot of email marketing benefits for you to reap the rewards from.
And once you’ve experienced one benefit, the rest create a kind of snowball effect.
When you send targeted emails, you’ll improve your customer relationships and feedback scores, leading to more sales. When you uncover more opportunities with A/B testing and automated emails, you’ll grow your sales, revenue, and ultimately, your business.
If you want a checklist of the 7 automated email sequences to have setup in your store, drop an email at camelia@zoomdirectmedia.com.au and I’ll send it to you.