The Money Is in the List

Email marketing illustration

Warning: this blog post might contain affiliate links of products I currently use and love. You may have heard that email marketing is dying or it’s already dead. But you’ve probably also heard that your email list is your business’s lifeblood. So, which is it? If you’ve come this far, you’ve probably guessed already what I’m … Read more

Why Sometimes the Journey is More Important than the Destination

Of course, I’m talking about the Customer Journey. No matter how big or small is your business, the customer journey will follow more or less the same pattern. While the way of approaching the customers has changed in the last decades, since our lives went more and more digital, for the most part, the customer … Read more