The jewellery shop that advertises to one hotel There’s a jewellery boutique on the ground floor of one of Sydney’s big hotels. Gorgeous cases, harbour-priced stock, and for years the same problem every shop like it has: the people most likely to buy were asleep 20 floors above it, scrolling their phones, and the shop … Read more
In today’s highly competitive digital landscape, having a well-designed and functional website is essential for any business or individual looking to establish a strong online presence. A website serves as a digital storefront, representing your brand to the world and providing visitors with valuable information about your products, services, or content. Implementing strategic design and … Read more
Of course, I’m talking about the Customer Journey. No matter how big or small is your business, the customer journey will follow more or less the same pattern. While the way of approaching the customers has changed in the last decades, since our lives went more and more digital, for the most part, the customer … Read more
Be careful with your words, as they ultimately create your reality! Last week I came across the famous list of influential words in English language by David Ogilvy, which I’d like to share here as well: Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain … Read more