Be careful with your words, as they ultimately create your reality!
Last week I came across the famous list of influential words in English language by David Ogilvy, which I’d like to share here as well:
- Suddenly
- Now
- Announcing
- Introducing
- Improvement
- Amazing
- Sensational
- Remarkable
- Revolutionary
- Startling
- Miracle
- Magic
- Offer
- Quick
- Easy
- Wanted
- Challenge
- Compare
- Bargain
- Hurry
I guess any trained copywriter knows these words by heart and uses them in their copy!
But I’ve saved the best for last, as here they are the five most persuasive words ever:
- You
- Free
- Because
- Instantly
- New
Keep them, save them, use them. Don’t OVERUSE them though!
Cheers,
Camelia