The jewellery shop that advertises to one hotel There’s a jewellery boutique on the ground floor of one of Sydney’s big hotels. Gorgeous cases, harbour-priced stock, and for years the same problem every shop like it has: the people most likely to buy were asleep 20 floors above it, scrolling their phones, and the shop … Read more
In today’s fast-paced digital world, event marketing plays a crucial role in the success of any event. Whether you are organising a conference, trade show, or corporate event, having a well-thought-out event marketing plan is essential. Without a clear strategy in place, your event may not reach its full potential and fail to attract … Read more
Copywriting is a specialised skill that plays a crucial role in marketing and communication strategies. A copywriter’s main task is to create compelling content that engages the target audience, drives action, and promotes brand awareness. However, not all copywriters are the same. The diverse nature of the industry calls for different types of copywriters, each … Read more
Warning: this blog post might contain affiliate links of products I currently use and love. You may have heard that email marketing is dying or it’s already dead. But you’ve probably also heard that your email list is your business’s lifeblood. So, which is it? If you’ve come this far, you’ve probably guessed already what I’m … Read more