Month: July 2020

Why Sometimes the Journey is More Important than the Destination

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Of course, I’m talking about the Customer Journey. No matter how big or small is your business, the customer journey will follow more or less the same pattern. While the way of approaching the customers has changed in the last decades, since our lives went more and more digital, for the most part, the customer … Read more

The Common-Sense Crisis Communication Guide for DIY Marketers

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green lights crisis communications

Busy times for marketers, isn’t it? In times like this, when it feels things are changing by the hour, being reactive with your content and your clients’ content, posting and publishing it without thinking how it relates to the business and the people you’re trying to serve might not serve you well. Especially in the … Read more