The Common-Sense Crisis Communication Guide for DIY Marketers

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green lights crisis communications

Busy times for marketers, isn’t it? In times like this, when it feels things are changing by the hour, being reactive with your content and your clients’ content, posting and publishing it without thinking how it relates to the business and the people you’re trying to serve might not serve you well. Especially in the … Read more

The Ultimate List of Persuasive Words

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typewriter

Be careful with your words, as they ultimately create your reality! Last week I came across the famous list of influential words in English language by David Ogilvy, which I’d like to share here as well: Suddenly Now Announcing Introducing Improvement Amazing Sensational Remarkable Revolutionary Startling Miracle Magic Offer Quick Easy Wanted Challenge Compare Bargain … Read more