A brand your business can use daily
Logo, palette, type, and the working templates, built for daily use, by hands other than a designer’s.
Identity work scoped for small business: the marks and colours, yes, and then the parts most branding projects skip: the Canva templates, the email signature, the proposal doc, the social frames your team will touch every day.
Sound familiar?
- Your logo exists in one size, as a JPEG, on a white box.
- Every proposal your team sends looks like a different company wrote it.
- The brand guide is a 30-page PDF nobody has opened since the agency sent it.
- You’re embarrassed to put the current look on a ute, a uniform or a pitch.
How it works
Dig
What you sell, who buys, and what the look must say to her in half a second. Taste follows strategy here.
Design
Concepts, one round of honest feedback, refinement. Small business budgets don’t survive 7 rounds, so the process is built not to need them.
Arm the team
Templates and files in your Canva and Drive, named sanely, with a 20-minute handover so they get used.
Questions
Do you do just a logo?
I’d rather not, because a logo without the working templates changes nothing on Monday morning. The smallest useful package is logo plus the daily-use kit.
What about my existing brand?
Refreshes are most of this work: keep the equity, fix the files, build the missing templates. Cheaper and usually smarter than starting over.
Print and signage too?
Artwork, yes: cards, signage files, vehicle layouts to the printer’s spec. The printing itself you buy direct, with no margin added by me.
Not sure this is the one?
Book the call and bring the problem. If a different service fits better, I’ll say so, and if none of mine do, I’ll point you somewhere honest.
Book a 20-minute fit callOr start with the Marketing Health Check.