Content written for a person, tuned for the machines
Blog posts, guides, lead magnets and case studies that earn rankings, citations and replies.
Written for your buyer first, then tuned for search and for the AI engines that now answer their questions. Every piece has a job: rank, convert, or arm your sales conversation. Anything that does none of those doesn’t get written.
Sound familiar?
- Your blog’s last post is from 2024 and it’s about your office dog.
- You pay for “4 posts a month” that read like a robot wrote them, because one did.
- Competitors get quoted by ChatGPT; you don’t exist there.
- You answer the same 10 client questions by email every week, unpaid.
Related: Content for AI answers specifically lives in The Cited Programme.
How it works
Mine
Your inbox, your sales calls and the search data say what buyers ask. That list beats any brainstorm.
Write
Drafted with AI assistance, finished by a human with 25+ years of copy. You’ll tell the difference, and so will readers.
Wire it in
Each piece links to a service, feeds the email list, and gets reported on: traffic, rankings, citations, leads.
Questions
How many posts do I need?
Fewer than you think. One well-aimed piece a month beats 4 fillers; depth wins in both Google and AI answers now.
Do you use AI to write?
For research and first drafts, yes, openly. Nothing ships without my rewrite, and nothing ever ships sounding like it came off the content conveyor.
Can content really bring clients?
It brought you here, possibly. For most of my clients content is the slowest channel and the one that compounds hardest; the plan tells you whether you can afford the patience.
Not sure this is the one?
Book the call and bring the problem. If a different service fits better, I’ll say so, and if none of mine do, I’ll point you somewhere honest.
Book a 20-minute fit callOr start with the Marketing Health Check.