Meta ads that pay for themselves
Facebook and Instagram ads for lead generation and retargeting, with creative I write and design.
Pixel and Conversions API set up properly, audiences built from your customers rather than guesses, creative tested on an angle not a whim, and reporting that tells you cost per lead in dollars.
Sound familiar?
- You ran ads once. They “boosted engagement” and sold nothing.
- Your pixel fires on the home page and nowhere useful.
- The agency sent screenshots of reach and called it a result.
- Your best customers are women 35 to 60 and your ads look like they were written for a bloke on a mining forum.
Related: Ads work best with a funnel behind them: funnel building, fixed price, start to end.
How it works
Tracking first
No spend until the pixel, events and CRM connection are verified. Money without measurement is a donation to Meta.
Launch and test
3 angles live, budgets small, losers killed weekly, the winner scaled.
Feed the funnel
Leads land in your email platform and get nurtured automatically, or the ads were half-wasted.
Questions
What budget do I need?
Enough to buy roughly 50 clicks a week in your category; under that, results are noise. In most Sydney service categories that’s $1,000 to $2,000 a month of spend. I’ll give you the number for your category on the call.
Do you do lead forms or landing pages?
Both, and I’ll recommend per offer. Lead forms are cheaper per lead, landing pages qualify harder. The nurture emails matter more than either.
Can you fix a restricted ad account?
Sometimes. Bring it to the call and I’ll tell you honestly whether it’s worth the fight or faster to rebuild clean.
Not sure this is the one?
Book the call and bring the problem. If a different service fits better, I’ll say so, and if none of mine do, I’ll point you somewhere honest.
Book a 20-minute fit callOr start with the Marketing Health Check.