I’ve been writing ads since before Google sold them.
Saatchi & Saatchi, 1999. My own agency in 2004. Sydney since 2016, where I rebuilt Zoom Direct Media for the clients I like best: owners who are good at what they do and tired of marketing that eats their week.
What I do myself
Strategy, copy, email builds, funnel builds, reporting. A small team handles design and development under my direction.
Where
The Hills District, Sydney. In person across Greater Sydney up to Newcastle, down to Wollongong, remote everywhere else.
Industries
Health and allied health, education, not-for-profit, e-commerce, professional services.
Tools I live in
ActiveCampaign, Omnisend, Kit, Klaviyo, Hubspot, GoHighLevel, WordPress, WIX, all Google tools, Metricool, Canva, Claude.
Things I believe, which you should know before hiring me
- Most businesses need better systems, not more content.
- Impressions aren’t a result. Enquiries and sales are.
- Every piece of marketing needs a purpose, a human voice and a next step.
- AI is a tool. Unedited AI content is embarrassing, and I won’t ship it.
Also: I run training sessions for senior marketers and I specialise in healthcare communications under the YMYL regulations and AHPHRA’s rules. Same person, different hats. Book the call. Twenty minutes, and you’ll know whether I’m the right fit. Or start with the $333 Marketing Health Check.Want to work with someone who’s done this before?